The diversification of cosmetic plastic packaging is to meet the different needs and preferences of consumers. Diversified packaging design can attract consumers' attention and increase the attractiveness and competitiveness of products. At the same time, different packaging materials and forms can also provide better protection and preservation of cosmetic functions, extending the service life of the product.

The diversification of cosmetic plastic packaging can also provide a better use experience. For example, some packaging designs can be convenient for consumers to use and carry, such as spray bottles, extrusion caps, and so on. In addition, some packaging designs can also provide better product distribution and control, such as droppers, pumps, etc., so that consumers can use cosmetics more accurately.

In addition, diverse packaging designs can also convey the brand's image and values. Through different packaging designs, brands can show their innovation, fashion, environmental protection and other characteristics to attract the attention and recognition of target consumers.

However, with the increasing awareness of environmental protection, more and more consumers have questioned the use of plastic packaging. Therefore, cosmetics companies are also actively exploring alternatives to sustainable packaging, such as the use of degradable materials, recycling, etc., to reduce their environmental impact.