The appeal of a variety of colors to consumers

Jul 08, 2023
The psychological implication of color to consumers
Color will often form a certain psychological suggestion to people, thus promoting or preventing the production of consumer behavior. Such cues are usually expressed as feelings or expressions of interest, pursuit, surprise, disgust, etc.
(1) Color interest

Color interest refers to when customers see a certain type of color, they will have interest or affection, and then form enthusiasm and desire to buy. This prompts the wechat business to deal with pictures and colors when dealing with the circle of friends to attract more people.

The psychological implication of color to consumers
From many details can be seen: first, in addition to the goods, there are a lot of life sentiment, second, there are a lot of life details: third, even the screenshot of the chat record, but also maintain their own beauty, no matter how the content, such a circle of friends looks, you will feel very attractive, very sunny, very careful. No matter whether you buy her products or not, you can read from her description and pictures her pursuit of details, her love for life, and her dedication to dreams, so as to win her deserved respect. See here, you can ask yourself, you really hard enough, really hard enough? Many good cases are around us, we should look into and discover.
The psychological implication of color to consumers
People often like to chase fashion, and fashion is often expressed in the respect of a certain color, and this color will change over time. Therefore, when promoting products and color matching, you can add some popular colors.
(3) Color surprise
The world we live in is actually a fixed pattern every day, such as two points and one line from home to work, so that the wave of life needs to throw in a stone. When we come across a new color, which is usually rare and has elements we like, our heart will give us the cue to buy. This feeling is like seven years of smoke itch suddenly met their first girlfriend one day
Or the feeling of an affair. Even if we don't dare to take such a big risk to surprise others on the product, but on the picture, it is completely possible to do some attempts.

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