The most important function of packaging design is to protect goods, by beautifying goods and conveying information. It is worth noting that for modern consumption, the latter two Functionality has become increasingly important. As people's living standards continue Improvement, people are no longer only satisfied with food and clothing life, and more and more pick goods Pick. The competition between manufacturers and similar goods is also becoming increasingly fierce, especially the continuous expansion of supermarkets, packaging design should highlight the information and value function of goods. So, how can we let consumers in the process of purchasing, satisfactorily buy the goods on the shelf? The author believes that good packaging design in addition to solving the basic principles of design, but also focus on the study of consumer psychological activities, in order to stand out in similar products.
1. Consumption Motivation
The most direct goal of commodity packaging is to stimulate consumers to buy. system This goal should be the first consideration when making a product packaging plan. Secondly, even if consumers are not prepared to buy such goods, they should be encouraged to have a good impression of the brand, packaging and trademark of the product as well as the manufacturer. The consumer's decision to spend money on something is motivated by some kind of action Carried on. People's actions are generally due to certain subjective internal reasons Motivation governs progress, and motivation is closely related to need, motivation is in one The embodiment of the needs under certain conditions is transformed by the needs of people. anagram In other words, people act to satisfy a need. Consumers go to the store
They buy a product because they need it. As winter comes, people They will go to the store to buy down jackets or coats and other things to protect against the cold.
Motivation is transformed from need, but not all human needs can be transformed into motivation to push people to act. Needs are often experienced in the form of wishes. For example, many people want to have healthy and beautiful skin, this is the simplest desire that human beings can have